Elizabeth Befus47 curious things I learned about language in 2021All year, I cherry-picked tidbits of writing wisdom and esoterica, from ideas for naming brand palettes to what you call baby Roman…Jan 6, 2022Jan 6, 2022
Elizabeth BefusTimeless writing gems from OgilvyA manifesto on research, readability, and originality.Sep 13, 2021Sep 13, 2021
Elizabeth BefusCheeky copy from this Aussie tie brand had me smiling at every stepAll the ways OTAA wows with words—and one sneaky place they don’t (yet)Dec 1, 2020Dec 1, 2020
Elizabeth BefusThe heroic superpower of flipping negative to positiveBy making this small tweak to the way you speak, write, and even think, you have the power to change your life in a big way.Oct 21, 2020Oct 21, 2020
Elizabeth BefusA playbook for new leaders, by coach Ted Lasso9 things the best leaders do differently when coming in to a new teamSep 13, 2020Sep 13, 2020