A manifesto on research, readability, and originality. In 1907, the Rolls-Royce Silver Ghost was dubbed the “best car in the world.” But 50 years in, the tired slogan was no longer driving sales. So in 1959, they brought in David Ogilvy to rethink their advertising. …

All the ways OTAA wows with words—and one sneaky place they don’t (yet) I don’t often jump at the chance to buy a man’s tie. A necessary evil, ties are ties are ties. Seen one, you’ve seen them all. …

By making this small tweak to the way you speak, write, and even think, you have the power to change your life in a big way. For days, I’ve had a musical hook running through my head. Just five notes. If you’re a Star Wars fan, you’d likely recognize it…

Despite my best efforts to resist a sports-themed comedy, my husband lasso’ed me into watching the new Apple Original dramedy, Ted Lasso, starring former Saturday Night Live favorite Jason Sudeikis. “It has legs,” my husband said. “It has heart,” he said. He was right. Ted Lasso is the love child…