Elizabeth Befus47 curious things I learned about language in 2021All year, I cherry-picked tidbits of writing wisdom and esoterica, from ideas for naming brand palettes to what you call baby Roman…6 min read·Jan 6, 2022----
Elizabeth BefusTimeless writing gems from OgilvyA manifesto on research, readability, and originality.8 min read·Sep 13, 2021----
Elizabeth BefusCheeky copy from this Aussie tie brand had me smiling at every stepAll the ways OTAA wows with words—and one sneaky place they don’t (yet)7 min read·Dec 1, 2020----
Elizabeth BefusThe heroic superpower of flipping negative to positiveBy making this small tweak to the way you speak, write, and even think, you have the power to change your life in a big way.6 min read·Oct 21, 2020----
Elizabeth BefusA playbook for new leaders, by coach Ted Lasso9 things the best leaders do differently when coming in to a new team9 min read·Sep 13, 2020----